Analysis of the Gifts, Toys, and Housewares Industry of Cebu, Central Philippines: A Value Chain Approach
AbstractThis article examines the gifts, toys, and housewares (GTH) industry of Cebu, Central Philippines, using the value chain approach, which is an effective way of evaluating the interaction among players in the industry. The study employed semi-structured interviews and focused group discussions involving key industry stakeholders. Results of the study are consistent with findings from earlier works, indicating the status of SMEs in the Cebu GTH value chain, which does not differ much from the corresponding value chain for the Philippines. Results of the study also show the major areas of concern at various stages in the chain, such as raw material sourcing, logistics, availability of skilled labor, storage facilities, product testing services, marketing, and product promotion, among others. In spite of the issues confronting the industry, it remains a significant sector. However, programs to support such concerns as product development and technology innovation appear to be in order.
Copyright (c) 2015 Elvira A. Zamora
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.In the spirit of open access and free distribution of knowledge, the Banwa journals do not charge authors for the publication of their articles. All costs for journal production and online hosting and archiving are borne by the publisher. In return for cost-free publication of their articles, the authors give the university the nonexclusive right to publish articles in electronic and print versions of the journal and to include the article in future reprinting of the issue in whole or in part. Authors may make use of their articles published in the journal, whether in its original or altered form, provided that acknowledgment is given to the journal for publishing them first.